10 отличных инструментов для успешного электронного маркетинга в 2023 году

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Email marketing is an essential part of any online business’s overall marketing strategy. It allows businesses to reach out and connect with their target audiences in a direct and personal way. But in order for email marketing to be successful, businesses need the right tools. Whether you are just starting out or are established in the email marketing game, here are 10 essential tools for achieving success.

1. GetResponse

GetResponse is known for its intuitive design interface making it versatile enough when sending either automated or one-off messages – plus its support staff provides additional assistance if users should ever stumble across any technical difficulties during their time using this software solution; There are plenty of additional integrations available too – connecting third-party applications such as social media platforms helping enhance functionality & productivity across multiple areas within an organization thus enabling better internal communications between teams/divisions etc.

Are you looking for an email marketing tool that has all the features you need? Look no further than GetResponse. With its comprehensive list of features, GetResponse stands out as one of the premier email marketing tools on the market today. In this blog post, we’ll explore why GetResponse is a great choice for your email marketing needs and what sets it apart from other similar tools.


GetResponse offers a variety of features and benefits that make it an ideal choice for businesses in any industry. It provides powerful automation capabilities, such as autoresponders and triggers that can be used to send emails automatically when certain conditions are met. Additionally, users have access to powerful segmentation functions which let them create targeted mailing lists so they can send messages to people who will find them relevant and interesting.

User interface

The user interface of the platform is also highly intuitive and makes it easy to set up campaigns quickly without too much technical know-how. Users can add images, videos, or any other type of HTML code directly into their emails within minutes using the drag-and-drop editor. The design of the emails themselves is also totally customizable, giving users plenty of options when it comes to creating beautiful yet effective promotional materials.


In terms of analytics, GetResponse provides real-time insights into user performance with detailed reports that show open rates, click-through rates, unsubscribe rates and more for each campaign sent out. This allows businesses to easily identify areas where their campaigns could be improved upon in order to increase effectiveness and engagement over time.


One key advantage that GetResponse offers over competitors is its ability to integrate with third-party services like Google Analytics or Salesforce CRM which lets users take advantage of additional data sources outside those available within GetResponse itself. Plus there are plenty of add-ons available in their marketplace which extend the range of possibilities even further so businesses can tailor the system exactly how they need it to work best for them.


Finally, another huge benefit associated with using Get Response is its price point – plans start at just $15 a month making it one of the most affordable email marketing tools on the market right now despite its impressive feature set. At this price point, anyone looking for an easy entry point into email marketing won’t have any problems finding one here thanks to Get Response’s affordability coupled with its excellent feature selection making it a great option regardless of budget size!

To conclude, if you’re looking for an efficient and cost-effective way to get started with your own email marketing then look no further than Get Response! With its comprehensive list of features and competitive pricing structure, there isn’t another product quite like it out there today!

2. Campaign Monitor

Campaign Monitor is another great option for businesses looking to launch successful email campaigns. Its easy-to-use design editor allows users to quickly create beautiful emails without needing any coding knowledge; plus its analytics suite enables you to track engagement levels over time as well as receive detailed reports on each campaign sent out via the platform itself – all important factors when aiming towards success within such a competitive industry!

Are you looking for the right email marketing tool to help grow your business? Campaign Monitor is a great choice. This powerful software can help you create beautiful emails that are tailored to your target audience, providing them with the information they need. With Campaign Monitor, you can also track performance and optimize campaigns in real time. Here’s a look at how you can use this powerful tool to improve your email marketing strategy.

Setting Up Your Campaign Monitor Account

The first step in using this email marketing software is setting up your account. You’ll need to enter some basic information such as your name, business address, and contact information. You will then be offered various payment options depending on how much you plan on using the software every month.

Once your account has been set up, you will be able to start building and designing beautiful emails that engage your target audience. You’ll want to make sure that these emails have an effective call to action so that readers know what action they should take next. With Campaign Monitor’s efficient drag-and-drop builder, you won’t have any trouble creating professional-looking emails that reach out to customers in style.

Automating Your Email Marketing Efforts

Another great feature of Campaign Monitor is its automation tools which allow you to send automated messages based on certain triggers or criteria defined by you. Whether it’s onboarding new customers or following up with existing ones – automated messages ensure that nothing falls between the cracks when it comes to engaging with customers regularly and consistently. It also frees up valuable time for other tasks like analyzing data or coming up with new ideas for future campaigns.

Segmentation & Personalization

Campaign Monitor makes it easy to personalize emails so that they’re more meaningful and relevant for each recipient. Its segmentation features allow users to tailor content based on factors such as geography, demographics, interests, purchase history and more – making sure each message resonates with the intended reader while still keeping costs within reason by sending fewer messages overall.

Analyzing Performance & Optimizing Strategies

Once your campaigns are underway, you can use Campaign Monitor’s comprehensive analytics dashboards and reports to measure performance metrics like open rates, click-through rates (CTR), bounce rates and more – helping identify areas for improvement as well as strategies that worked well in reaching out to customers effectively. You can also run A/B tests on subject lines or other elements of an email campaign so as to determine which version yields better results further optimizing its efficacy over time.


In conclusion, there’s no doubt about the fact that Campaign Monitor offers some great features when it comes to managing and executing effective email marketing initiatives – all of which are designed with user convenience in mind from start to finish! With its ability to track performance metrics along with its user-friendly design tools – it makes creating gorgeous emails easier than ever before so everyone can get just the right message across in no time!

3. AWeber

AWeber provides users with a comprehensive suite of email automation tools that make setting up and running campaigns much easier than before. With its simple drag-and-drop builder, customization templates and intuitive dashboard, it has never been so easy or efficient when creating targeted email lists – plus AWeber also offers features such as segmentation & tagging which further helps tailor content more specifically according to customers based upon interests/behavioral patterns.

Email marketing is an incredibly powerful tool. It allows you to communicate directly with customers and build strong relationships that can eventually lead to repeat business and loyalty. However, when it comes to email marketing, many small businesses struggle to find the right platform that meets their needs. This is where AWeber comes in.

AWeber is a popular email marketing tool designed specifically for businesses of all sizes who want to take their email campaigns to the next level. It offers a wide range of features and tools that make it easy for anyone—from novice marketers to experienced pros—to create stunning emails and track how your campaign performs over time.

Why Use AWeber?

One of the greatest benefits of using AWeber for your email marketing campaigns is its ease of use. It’s user-friendly, so you don’t have to be tech-savvy or have any experience in coding or design in order to create great-looking emails. Plus, it offers robust tools that help you manage subscriber lists, create automated follow-ups, segment subscribers based on interests, and more.

The service also offers plenty of analytical data about your campaigns so you can quickly identify what’s working and what isn’t. This helps you refine future campaigns and constantly improve performance over time with actionable insights into how your audience engages with each message you send out. Finally, AWeber also has an extensive library of customizable templates so you can craft beautiful emails without spending hours struggling over design elements or coding skills.

What Are the Features Offered by AWeber?

AWeber’s feature list is quite impressive and designed to meet all levels of users’ needs:

  • Comprehensive Reporting – Easily understand how your campaigns are performing with detailed tracking reports
  • Automation & Segmentation – Automate messages based on user activity or segment customers into different lists for targeted messaging
  • Drag & Drop Email Editor – Create stunning newsletter designs without any technical knowledge using the drag-and-drop editor
  • Subscriber Signup Forms – Customize signup forms to capture leads from potential customers
  • Mobile Optimization – Reach audiences on mobile devices with fully optimized emails adapted for any device size
  • Split Testing – Test different versions of an email campaign to determine which version works best in terms of open rate and click-through rate
  • Social Media Integration – Share content from your newsletter across social media channels such as Twitter, Facebook, LinkedIn etc

Setting Up AWeber For Your Business

Once you’re ready to take advantage of all that Aweber has to offer, setting up your account couldn’t be easier. All you’ll need is a valid website URL (or landing page) along with a payment method such as a credit card or PayPal account in order to get started. After signing up for the service and verifying your account, simply add information about yourself or your company then start building out your list by adding opt-in forms on various pages across your site or blog posts where people can subscribe easily via email address (AWeber will generate these forms automatically).

Next up it’s time to decide how often you’ll reach out by creating autoresponder sequences (aka “flows”) which contain multiple messages sent out over time at predetermined intervals such as daily/weekly/monthly basis for example. You can set up triggers within these flows as well so subscribers receive special content when they make certain actions like clicking a link or making a purchase on your website etc.. Once everything is configured correctly then just hit send!

In conclusion, if you’re looking for an effective way to grow patience through email marketing then give Aweber a try! With its powerful suite of features combined with its ease-of-use interface makes it one of the top choices when it comes to getting messages out there quickly yet effectively without breaking the bank account (depending on which plan works best for your budget!). Go ahead and sign up today —you won’t be disappointed!

4. ConvertKit

ConvertKit eases the process of creating and managing opt-in forms which are key when attempting to build up long-term lists – once integrated with your website, whenever someone subscribes their details will automatically be entered into the database along with other pertinent information about them allowing us as marketers have access too valuable insights regarding our audiences (e;g demographics/psychographics etc …)

Are you looking for the right email marketing tool to grow your business? Then look no further! ConvertKit is the perfect solution. With its powerful automation, excellent customer support, and intuitive user experience, ConvertKit makes it easy to build relationships with your leads, nurture them through your sales funnel, and turn them into paying customers.

In this comprehensive guide, we’ll take a deep dive into what ConvertKit can do for you, including:

  • What is ConvertKit?
  • Benefits of using ConvertKit for Email Marketing
  • Features of ConvertKit
  • Best Practices for Setting up and Using Convert Kit
  • Pricing Plans Available from Convert Kit

What is ConvertKit?

ConvertKit is an email marketing tool designed specifically for bloggers and content creators. It was created by Nathan Barry in 2013 with the goal of offering a reliable platform that could provide bloggers with automated emails and landing pages as well as flexible forms and sophisticated segmentation features. Today, it’s one of the most popular options available on the market.

Benefits of Using Convertkit for Email Marketing

Whether you’re new to email marketing or you’ve been doing it for years, there are a lot of great benefits that come with using Convertkit. Here are just a few:

  • Automated campaigns make it easy to reach out to your subscribers at just the right time with automated emails or drip campaigns.
  • Segmentation features allow you to target subscribers based on their interests or behaviors so you can tailor your messages accordingly.
  • Pre-designed templates make it easy to create beautiful emails quickly without needing any coding knowledge.
  • Advanced analytics give you insight into how many people are opening your emails, clicking on links, unsubscribing etc., so that you can adjust your strategy as needed.
  • Excellent customer support ensures that if any issues arise while using their service they will be able to help quickly and effectively.
  • Integrations with other tools like Google Analytics make tracking data easy and efficient.

Features of Convertkit

With its powerful automation capabilities, intuitive user experience, and excellent customer support, here are some of the top features offered by convertkit:

  • Automated Campaigns – This feature allows users to automatically send emails when certain conditions are met – like when someone subscribes or completes a course signup form etc., so that marketers don’t have to manually send every single email every time someone takes an action.
  • Segmentation – Markers have the ability to segment their list based on interests or behaviors so that they can send more personalized content tailored specifically towards each individual subscriber. This helps boost engagement rates because subscribers feel like their getting something tailored toward them rather than generic emails sent out across an entire list en masse.
  • Forms & Landing Pages – Create forms/landing pages quickly and easily thanks to prebuilt templates designed specifically for blogs and courses that require little-to-no knowledge of HTML coding language in order to use them successfully. These forms/pages help capture new leads through opt-in forms placed strategically throughout websites where visitors are likely already engaged.
  • Advanced Analytics – Being able to track how successful campaigns have been being key in optimizing future ones; this feature provides actionable data regarding open rates click-through rates unsubscribe rates etc., which allows marketers to tweak their strategies as needed in order to maximize success even further next time round..

5. MailChimp

MailChimp is one of the most popular email marketing solutions on the market today. Its user-friendly interface makes it easy for anyone to create professional-looking newsletters or send automated emails to subscribers. Additionally, MailChimp offers powerful analytics that can help identify which campaigns are performing best and how many people are opening your emails.

Email marketing is an effective way to reach out to customers and grow your business. If you’re looking for an email marketing tool, Mailchimp is one of the most popular options available. There are a lot of features that make Mailchimp stand out from the rest, such as its ease of use and powerful integrations. In this post, we’ll take a look at what makes Mailchimp such an attractive choice for businesses looking to get started with email marketing.

What is MailChimp?

Mailchimp is an all-in-one marketing automation platform that helps small businesses build their brand and engage with customers across multiple channels. It provides a range of features, including customizable templates for newsletters and campaigns, automated workflows, analytics and reporting tools, as well as integrations with other applications such as social media platforms. With its easy-to-use interface and drag-and-drop editing tools, creating successful campaigns can be done without any technical expertise.

Main Features of MailChimp Email Marketing Tool

Mailchimp offers a variety of features that make it the perfect solution for businesses looking to get started with email marketing:

  • Automation Tools – Easily create automated email campaigns that can be tailored specifically to subscribers’ interests or behavior on your website or app.
  • List Management – Quickly create engaging segments based on specific criteria like demographic data or purchase history.
  • Tracking & Reporting – Track opens, clicks, unsubscribes and more in real-time with custom reports to see how each campaign performs.
  • Design Tools – Design beautiful emails using our easy drag-and-drop editor or select from one of our many professionally designed templates.
  • Integrations – Seamlessly connect MailChimp with other apps in your workflow like Shopify, WordPress, Magento and many more.

Mobile App for Real-Time Monitoring

In addition to all the great features mentioned above, there’s also a mobile app available for Apple iOS devices that allows users to manage their campaigns on the go. The app lets you stay up-to-date on the performance of your campaigns allowing you to monitor opens, clicks, unsubscribes and revenue generated in real-time – even while you’re away from your computer!

Get Started With MailChimp

Getting started with Mailchimp couldn’t be easier – here’s what you need to do:

  • Sign up – Registering just takes a few minutes; simply enter some basic contact information along with payment details if you plan on upgrading later down the line.
  • Upload your contacts – Use our desktop importer or add contacts manually by importing mailing lists from Excel/CSV files into custom fields (as needed).
  • Create Lists/Segments – Establish different groups within your list so that messages can be sent only to those who will find them most relevant (ease segmentation based on demographics or purchase history).

Once you’re all set up and ready to go, create your first campaign by selecting from one of our professional templates or design something unique using our easy drag & drop editor! Now it’s time to start sending emails out!

Using a powerful tool like Mailchimp can open up new possibilities when it comes to managing customer relationships while being able to deliver highly targeted content directly into their inboxes! So if you’re looking for an intuitive email marketing solution then look no further than Mailchimp – it could be exactly what your business needs right now!

6. ActiveCampaign

ActiveCampaign combines automation capabilities, contact segmentation features & predictive lead scoring in one neat package – thus empowering businesses when trying to deliver extremely personalized messages tailored to specific individuals/groups by leveraging off activity data collected from interactions taking place through eCommerce Stores / CRM systems / Social Media Platforms etc … This type of contextual marketing is particularly advantageous considering customers these days seek further personalization outside conventional product orientated channels of communication, hence why using active campaign could really help propel certain organizations ahead competitors by adding value than going beyond what others may offer!

Are you looking for an email marketing tool that helps you reach your target audience effectively? If so, ActiveCampaign is the perfect tool for you. This comprehensive and user-friendly platform offers everything you need to engage with customers, capture leads, and enable powerful automation.

ActiveCampaign is easy to use and packed with features that simplify email marketing. It offers simple yet powerful tools such as customizable templates, automated workflows, varied segmentation options, robust analytics, a/b split testing, and much more. All of this means that it’s possible to plan and launch multi-channel campaigns with ease from one place.