Marketing Your Website – Part 2 – Utilizing newsletters, search engines and the yellow pages
1. Utilizing Newsletters to market your website
Newsletters are a inexpensive and terrific advertising medium. Just remember to place posts of interest in the newsletter and not all advertising. There is absolutely nothing worse than getting mail that is all ads. With time individuals will stop reading it if they do not discover the info useful.
As I stated previously, it can take a number of times for a potential customer to start to trust you. An excellent method of keeping in touch is with a newsletter.
What is a newsletter? Put simply it is a communication between you and your subscribers. By providing details that the client might find practical, you are using a service to them that is of value. Tremendous value in fact. Your information may save them time and money. Constructing a trust between you and the client. This trust will rely on sales gradually.
What does it take to get a newsletter off the ground so to speak? Two things: First is to have the clients/customer sign up for the newsletter. RD Web hosting has a mailing list package that is part of the hosting plan.
Let’s say for example you have actually discovered a new recipe. Something that you think your customers would be interested in. You type up the recipe along with an intro and paste it into your email program or newsletter software application. From there you send it to each of your subscribers. Cost? A couple of minutes of time. No printing or mailing charges required. Oh, by the way, because little letter you sent out to each subscriber, you place a little marketing for your website or shop. Or possibly you have ‘offered’ some space to a pal or organization associate who might have something of interest to your customers.
2. Using Online search engine and marketing your web site
Another way to get listed on online search engine faster and at the top of the rankings is with PPC or Pay Per Click. Pay Per Click Search Engines charge you each time a user clicks your listing and goes to your website. In addition, many Pay Per Click have made arrangements with other search engines to place the paying site URL at the top of the listing (these are called sponsor websites). What does that mean for you as a website owner? Well, it suggests lots of traffic to your site that you can offer to over and over once again. What will it cost? Hmmm the number of secrets to give away in a free book:-RRB-. Oh well, why not! The cost is dependent on the number of other people wish to remain in the top listing. : Overture.com has contracts with Yahoo, MSN, AOL and others that the 3 top bidders for keywords will be listed in the top 3 areas for that keyword on each of these search engines.
By the way, since December 2002 those 3 online search engine represented over 80 percent of all searches online. Believe that might be a good location to have your website noted? Ok, back to the example. Let’s say I offer training, I research the keywords and learn that the leading 3 positions choose $1.50, $1.45, $1.00 per click to my website. I have an item that sells for $795 per course. I might bid $1.51 and take the leading spot. But remember I will need to pay the PPC for each person that clicks on my link. It can quickly encounter the numerous dollars. I could likewise pay $1.01 and take the 3rd position conserving me $.50 per click. Not all keywords are that expensive … some are more:-RRB-. Really you might find your keywords really inexpensive around 10- 20 cents per click.
PPC likewise do not care about keywords, titles, headers, content and so on. As soon as there I want to do whatever I can to get them to leave their email address in exchange for my totally free item or gift. I do not desire them coming back though Pay Per Click again.
Start with appropriate style of your website. Good content that is kept up to date. The spiders will find you with time and your ranking will enhance as your use of keywords and material are assessed. Other things that will help is the connecting to your site from others. Others will point their site to yours which will help your ranking in the search engines if you have excellent details. All in all, this will take months to accomplish. You desire to begin making money today!
What is crucial for us as site owners is know how to make sure we are properly listed and discover how to get the best listing on the search engines. That indicates if we invest simply 10 minutes per search engine going into in our site information it will just take us1562 days to go into the details. Remember there are really only about 4 major databases that feed all those search engines.
Search Engines (SE) are the mystery of the Internet. Lots of various types even from the users viewpoint. There are over 225,000 online search engine and directory sites on the Internet. How do they work and why should you care?
This is a lot of work. I understand I have actually invested hours on Overture alone trying to keep track of the website, keywords, and ranking.
I have actually said before in this course that automation is the secret. The more we can automate the more time we need to invest in other things … possibly the family?
Essentially, an online search engine is a database of web pages which contains details about that page such as: where it can be found (URL); what is on it (Keywords); when it was last indexed; and a description (Title) of the web page. When you go to a search engine and enter your demand (inquiry) the database engine pulls up the data that matches your demand. A search engine is just as excellent as the information in it. How do we get that data? The majority of online search engine are copies of the significant databases. There are just a few real databases out there. So lets talk basic terms. Information can be gotten in by the owner of the site. This info is then indexed and your site is listed. In the past that is how things worked. We quickly found out that individuals will do anything to get their website listed at the top of the page where they will be more likely to have the searcher click on their website. The owner of the database needed a much better method. So programs where composed called spiders to head out on the web and discover websites. Then brochure each page of the website and get in that details into the database.
Today that procedure is still going on. Once again the owners of the database have actually attempted to make sure that the website details is appropriate and have actually been continuously altering the formula used to identify how a website must be noted based on it keywords, headers, titles, content, alt tags, etc. Some database owners even have people check out the website and make a judgment call. When you enter a search phrase into the search engine you receive the type of details you desire, all of this is to insure that. , if you are pleased with the search engine you will continue to use it and the advertisements put on the search engine will assist pay for the website.
Here is a list of a few of the Pay Per Click. Because they drive certified traffic to your website I would recommend utilizing all of them. You will find your keywords less expensive on the less utilized sites but that is still traffic that you can offer to.
Search engine technology is changing daily. To attempt and cover it here would be a waste of your time as it will run out date tomorrow. So I have noted a site that does nothing more than report and follow on this technology. It is:
Online Search Engine Watch
3. Utilizing Yellow pages to market your website.
Be sure to note you website address. Remember your website can provide specials, collect email or contact information, offer away gifts or items to your clients to get them to visit your shop, tell the customer so much more than you might manage to do in the phone book itself. Plus numerous people will bookmark your website and return time and time once again as soon as they see all the fantastic info that you have readily available on the site.
When you go to a search engine and type in your demand (inquiry) the database engine pulls up the information that matches your request. All of this is to guarantee that when you go into a search expression into the search engine you get the type of info you desire. If you are happy with the search engine you will continue to use it and the advertisements placed on the search engine will help pay for the website.
That implies if we invest simply 10 minutes per search engine entering in our site information it will just take us1562 days to enter the details. By the method, as of December 2002 those 3 search engines accounted for over 80 percent of all searches on the web.