GetResponse vs Aweber vs Mailchimp: Which one is Better? (2022)
We all know that an email list is a great way to grow your business on the internet. This is a great way to turn your website visitors into customers. And helps to develop long-term relationships with subscribers, and promotes resale.
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But it’s almost impossible to sit at your computer, and send and reply to every email you receive. An email list is one of the most important things, but to be honest, we can’t spend all our time just replying to every email we get.
People want also to subscribe and receive mail right away. If you do it manually then you will have to sit in the middle of the night and send a response manually which is simply not possible to do all the time. That is why having an email system with automation is a good idea. It also makes your business more effective and helps it to grow.
Autoresponders will also take care of your marketing needs as they provide information to your potential customer immediately when they subscribe or visit a specific page (and many many more features). It is a very popular tool among internet marketers that saves you a LOT of time.
GetResponse vs Aweber vs Mailchimp
There are thousands of email systems available on the market. And most of them fail to deliver on their promises. Many newbies go through this and end up wasting money on bogus autoresponders.
Therefore, today I will tell you about 3 of the famous autoresponders on the market today. Mailchimp, Aweber and GetResponse. I’m going to walk you through the various features of these leading email marketing tools and compare their effectiveness. So let’s see who wins GetResponse vs Aweber vs Mailchimp.
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The interface is important and it should be intuitive, not overloaded with complex settings.
It is a comprehensive email marketing platform that has won the love of customers around the world. It has the main drop-down menu with a horizontal submenu.
The service also offers features such as Webinars, Conversion Funnels, CRM-system and Web Push notifications (new feature). GetResponse also adheres to the law (for example, by adding GDPR fields) and the principles of double opt-in.
Aweber has a vertical menu with widgets in the middle.
The user interface has a logical menu with four sections. The first section displays the main components of the system. This includes subscribers, posts, and lists.
The second section shows the types of help available, including webinars, online tutorials, and videos.
The third section provides statistics on subscribers, while the fourth section contains the latest messages sent and statistics.
Its user interface is uncluttered and has options for templates, campaigns, reports, lists, and automation for easy navigation.
2. Templates & Editors
Aweber has slightly more templates than GetResponse. Aweber claims to offer 700+ templates, GetResponse claims to offer 600+ and Mailchimp only 100+ templates. Templates save a lot of time when it comes to editing and creating emails. Aweber templates look slightly more professional, and attractive and can be used in a variety of marketing tactics for businesses, while GetResponse templates look good for campaigns and blogs.
Recently GetResponse surpassed Aweber as they added a great feature where templates were automatically edited to match the device being used. Recognizing the popularity of this responsive feature in GetResponse, Aweber recently enabled it as well.
Since GetResponse is first and foremost an email marketing service, it is obvious that everything related to the creation, design and customization of newsletters is thought out to the smallest detail.
You can create an email from scratch using your own images or free stock photos from the GetResponse library (more than 5,000), or choose from a list of ready-made templates. The collection of templates is large (220+ pieces), each copy has a name (for example “Black Friday”) as a clue to its purpose.
The design is modern (invented by professional designers), and the newsletters do not look like template blanks.
In Aweber you can create a newsletter from scratch or use a ready-made template from an extensive collection of templates. The collection is divided into categories for easy search (Corporate, Blog, Holiday, Home, etc.).
The service offers 3 modes for creating letters: block constructor, text (for regular text letters) and HTML editor just like in GetResponse (for advanced users with knowledge of programming code).
Email campaigns can be sorted by status (active, draft, completed), by distribution type (email, automation, landing pages, advertising, reminder letters, social media posts, polls), and by audience type.
Letters are created in the block constructor either from scratch or based on a ready-made template.
The collection of templates is quite large (about a hundred), and letters can be selected depending on the subject (ecommerce, newsletter, holidays, etc.).
The letter constructor is simple and convenient, all elements are dragged into the working field. In principle, the main functions are available: you can write text, share it, insert pictures, edit them, add social network buttons, and videos, design a footer and also insert your own code. In fact, the available possibilities do not limit the author’s imagination. There is an option to preview on different devices.
3. Autoresponders & Automation
Autoresponders are a series of emails focused on a specific topic. You send them in a predetermined sequence at set intervals or actions (like visiting a specific page). They help you automate your marketing campaigns.
You can use autoresponders to provide product training, offer birthday discounts, follow up on purchase abandonment, resell and cross-sell your products.
In GetResponse you can create a workflow and choose autoresponders in the menu and then follow the steps to set it up by choosing the activation option and a mail that will be sent.
In GetResponse, automation is represented by two products: Autoresponders (automated emails) and Marketing Automation. Autoresponders are the automatic sending of a given letter at a given time or with a given frequency (for example, on the 2nd day of an autoresponder cycle).
When setting the parameters, you can activate conversion statistics and connect to Google Analytics for click tracking. This is a very simple scenario and is a straight path without any branches.
To set up autoresponders with Aweber, you create an email list, set up a follow-up series welcome email, and then add more entries.
Aweber offers auto-responders with which you can send delayed email sequences to your subscribers. Recently, Aweber has also added tag automation features.
Before scheduling a campaign, paid users can add or remove tags based on the recipient’s actions. For example, if a subscriber clicks on a specific link in an email, you can add a custom tag.
In Mailchimp, you navigate through the campaigns section, click the drop-down menu on the autoresponder you want, and select replicate for automation. The Automation Builder then lets you create your automation.
In the Automations section, we have 4 features at our service: Customer Journey (automation processes), Transactional Email (transactional emails), Retargeting Ads (retargeting on Instagram, Google and Facebook) and Postcards (reminder letters).
The system allows you to create an automation map yourself from scratch, or use ready-made scenarios and choose a starting point (for example, greeting new subscribers, returning abandoned orders, congratulating you on your birthday, etc.).
GetResponse offers more functionality as you can choose from predefined workflows or create your own depending on your goals, Mailchimp is also a good option.
4. Sign Up Forms
GetResponse has a wide range of registration forms to suit every taste: pinned form, exit form, download form, and scroll form. You can create a form based on your own code or choose a ready-made form from the GetResponse collection (more than 500 pieces). The Color Magic function adapts the form to the site’s color scheme.
You can also use third-party apps like Thrive Leads or OptinMonster to collect leads.
GetResponse has various options for collecting and managing a subscription base. Segmentation of contact lists is possible by the following parameters: name / email address, location, custom fields, subscription date, last opened date, etc.
Contact lists can be imported from a file (CSV), entered manually, or use in the integration. Detailed and visual statistics are available for imported contacts.
Contacts can be assigned tags and scores for more precise segmentation. The platform allows for the hygiene of subscriber lists (deleting duplicated and non-existent addresses, adding unwanted addresses to the blacklist).
In order to quickly build your list of subscribers, you will need enticing registration forms. Aweber provides registration forms containing up to 25 fields of information.
You can create your own design or use a pre-made template. You can then embed the forms into your site, turn them into a landing page, or even split-test them.
Aweber is a leader in email deliverability. They ensure that your content is optimized to reach your subscribers’ inboxes.
Mailchimp has a form builder where you can create what you need from scratch. There are also ready-made templates for a pop-up form, an embedded form, the ability to integrate the form with tools from other services.
In the form designer, you choose which fields to add, which of them are required, and you can also format the design of the fields.
Web design fans will definitely prefer MailChimp.
Designing email templates in Aweber can sometimes be tricky. Most of the templates are pre-designed and if you want to create or design your own it will take some effort.
MailChimp allows you to create forms completely from scratch, or use their tools and GUI to create a good form. They give you more control over the entire design and allow your ideas to form more independently. GetResponse is also a good alternative with its easy drag-and-drop.
GetResponse has the nicest forms but if you want to get the best forms then it is better to use a third-party app like Thrive Leads or OptinMonster.
In GetResponse, information analysis is possible based on reports (activity report and post-delivery report) and statistics. The activity report shows the number of subscriptions and unsubscriptions in the contact list, as well as data on mailing metrics (opens, clicks, etc.). The post-delivery report is sent a specified time after the campaign was sent, contains all campaign metrics, and is generated only once. You can also set the frequency of reports.
Statistics can be viewed in the Newsletter Analytics section. To do this, you need to select the type of distribution, lists and letters for which you want to view data. All information about clicks, opens, goals, delivery errors, etc. is presented visually in the form of diagrams, graphs and tables.
It is very important for Internet marketers to keep track of every marketing campaign. With its email analytics feature, GetResponse gives you the ability to track, analyze and measure your conversion rate. With Email Analytics, you can calculate bounce rates, open rates, unsubscribes, and click-through rates.
You can even set goals for your campaign and measure many other metrics. With this feature, you will get an idea of what feature is working for your blog and help you to tweak or change your strategy. So decision-making becomes as simple and smart as possible to track tracking and calculate conversion rates.
Aweber analytics panel provides a clear view of opens and clicks in a graphical format. You can see where subscribers clicked to get a clear idea of what content they were interested in. In addition, you can see who has unsubscribed from your list to track the reasons.
At the moment, you can view some types of data from all your lists (for example, email openings or links clicked), while other statistics are only available individually for each individual list (for example, the number of new subscribers).
In general, there are five unique types of reports.
You can see the statistics of email openings for each individual day, as well as clicks on links in emails (if there were any).
The big drawback is that you can’t see the number of emails sent, nor the percentage of subscribers who opened your email or clicked on the link in it.
In addition to these reports, you will also be able to view your email conversion rate by tracking the sales generated from your emails. You can do this by including a sales counter, which requires you to add a small snippet of code (which AWeber will provide you) to the sales pages on your site.
Finally, there are reports that show your new subscribers for a certain period (you can choose statistics for the day, week and month) or the total number of your subscribers.
These reports show the number of subscribers only for individual lists, not for your entire account.
If you have a lot of email campaigns and don’t have enough structured data to make important decisions, the Mailchimp platform allows you to create reports comparing the performance of different email campaigns. This feature is only available in paid plans.
By setting filters and conditions, the audience can be divided into segments for a more accurate analysis. Data can be presented as text (e.g. open rates, click-through rates for each campaign) or as a graph showing how rates change over time.
Opening the report will show you the overall results for the mailing, as well as additional tabs and menus with more detailed information. You can view data about specific campaign actions, links, social metrics, online purchases, messages, and analytics.
This tab provides a summary of campaign performance: who received the campaign, when it was opened, which links were clicked, how many successful deliveries were made, and other information.
All offer good analytics panels.
Building a landing page for a campaign or a product is a big deal. Because your landing page helps you collect data and build a list of leads. When it comes to building landing pages, GetResponse is the absolute leader. With over 100 templates, its flawless landing page maker tool will help you create an impressive landing page. Its drag-and-drop editor makes all the work very easy and simple.
Aweber will also allow you to do similar things, but with Aweber the process is complicated and it will cost you more, which is a huge hurdle.
GetResponse allows also you to use a website builder to create a simple website. It also has conversion funnels and allows you to sell products and remarket. Webinars is also a great future if you are a blogger and want to do some. Ad creator and ecommerce are also included free with the GetResponse subscription.
GetResponse has hands down many good features.
GetResponse– 500 contacts for FREE, after that from 11$/mo (for 1000 contacts)
Aweber – 500 contacts for FREE, after that from 16$/mo (for 500 contacts)
Mailchimp – 500 contacts FREE, after that from 10$/mo (for 500 contacts)
GetResponse gives you 1000 contacts for just 11$ while other starts from 500 contacts.
Good customer service is the backbone of any business. Without good customer service, a business cannot be expected to grow. GetResponse and Aweber offer phone, chat and email support. GetResponse has 24/7 live chat support, which is great if you have a problem and need immediate help, you can always count on live chat support.
Aweber chat support is available too. The duration of email support is not mentioned by GetResponse or Aweber. There is free phone service, but only for US callers, which is good if you have too many problems.
ConvertKit is specifically designed for small/individual, online creators and bloggers.
So if you are a member or part of a small group that creates content on the web and you want to know if this software would be special for you.
While people have varying levels of experience and skill with these types of software, the general idea is software that is easy to use, or at least intuitive, yet still allows you to use most of the tools.
It is a “visual designer/editor” so users can visually edit their automation steps. It’s not exactly cutting edge or a super unique feature, but it’s still very well done.
ConvertKit is pretty good for most things. It works very well, is very user-friendly and has great customer support.
- Very good performance
- Very easy to use and intuitive; great user interface that looks good and is still useful
- Flexible and customized pricing for those with over 5,000 contacts/followers
- The automation tool is simple yet flexible and effective
- The contact management and sequencing tools are also flexible and powerful, yet intuitive at the same time
- Excellent customer support
- On the more expensive side
- A/B split testing and reports have no depth
- Also a small selection of landing page and form templates. The editor is the main one for them
- Less focused on the visual design of emails. The email editor is basic and designed for simple text emails
- Fixed Chat: Although it works fine when it’s available, it’s often not available even during official hours
- The security measures are not very clear and could possibly be a sub-point
Sendinblue compared to Aweber and MailChimp, Sendinblue is a much younger and more recent addition to the email marketing world. However, that doesn’t make it any less impressive. After all, sometimes what your email campaign needs is a fresh look.
Sendinblue gives you everything you need to create an omnichannel marketing strategy with in-page ads, email autoresponders and even SMS. What’s more, you can automate parts of your campaign so you have more time to focus on what matters.
Sendinblue is especially unique due to its focus on compliance. This tool is suitable for GDPR and CAN SPAM, so you can be sure that you will not have any privacy issues. Plus, with a free trial of up to 300 emails a day, there’s no reason not to try the tool.
- Great for CRM reporting and analytics
- Access to outstanding customer support
- Free tier available
- No restrictions on customization options
- Lots of beautiful templates and great automation options
- Not the most advanced tool on the market
- Still relatively new
- Inflexible CRM
ActiveCampaign positions itself as a one-stop marketing platform for today’s businesses, which is a pretty bold statement. The company is committed to providing you with the best results from your email marketing.
When it comes to creating autoresponders based on logic, it’s hard to find a better tool than ActiveCampaign. This solution offers logic and “if-then” functionality and is ideal for creating content strategies based on triggers. You can segment activity usage based on behavior, location, and social data, and send SMS messages to your contacts. There is also the possibility of evaluating contacts and contacts.
Creating email campaigns is easy and straightforward with ActiveCampaign, and the built-in CRM means you can easily link sales and marketing. Pricing for this tool starts at an impressive $9 per month for 500 contacts, including free migration.
- Amazing autoresponder functionality
- Embedded CRM for sales and marketing communications
- Excellent segmentation
- SMS and email marketing combined
- Lead scoring and social data included
- Not good for beginners
- Not ideal for basic email sequence
- No free plan
All of them are full of good and useful features. Some features are easier to use in one than in the other. I always advise my readers to try before they buy.
I personally use and recommend GetResponse. You can see that I use it in my newsletter signature. I have been using it for 5 years and am very happy with it. It has many great functions besides email marketing. Some of these functions are landing pages, conversion funnels, webinars, ad creator and other. It is basically an all-in-one marketing automation system, not just an email system.
It is also great for bloggers. It allows using affiliate links in your emails. Other systems unfortunately do not allow it and you can get blocked. If you are a blogger then you know how important monetization with affiliate is.
I would say that:
- GetResponse is the best all-around system with many good features for businesses but also bloggers
- Aweber looks clean and professional. I would say it is best for businesses
- Mailchimp has many nice designs and I think designers will love it
It is difficult to make a final verdict on which tool to use as it depends on the needs of your business. The feature you will use most often may be excellent in one area and not so good in another. That’s why I suggest you try all.
Aweber has a solid platform that is, for the most part, easy to use, but there are key elements that take longer than necessary.
On the other hand, GetResponse is a little more complicated when you start building your first list, but you can still find your way through it.
GetResponse has a wider range of features, notably an action-based autoresponder that adds a powerful layer of automation to the platform. This extra level of automation can make a big difference to your results.
As you move on to more advanced features, GetResponse seems to have better integrated them into their platform. Things like split testing are much easier to use and have advanced features.
Nr 1: GetResponse
GetResponse is one of the most famous and popular email marketing tools available today. Famed for its simple marketing automation and list segmentation solutions, GetResponse is sure to change the way you communicate with potential customers via email. What’s more, even Google Analytics integration is available for great reporting and A/B testing.
With GetResponse, you get more than just basic email tools. You’ll also be able to access video-based marketing support, landing page editing, QR code generators, and a host of other offerings. What’s more, if you like managing your marketing on the go, there’s a native app for iOS and Android.
GetResponse also has a handy Auto Funnel feature that allows you to create complete marketing campaigns from scratch.
- Autoresponders and auto funnels in one
- Landing pages for lead generation
- Excellent marketing automation workflows
- Modern Templates
- It does not have restrictions on affiliate marketing
- A bit of a learning curve with some of the funnels
Nr 2: Aweber
Aweber is a great option for large businesses and companies that have affiliate marketing in their game plan. Here are a few reasons to choose Aweber:
- Aweber has more templates (over 700) than MailChimp
- Autoresponders are easier to set up
- The real-time editor in the email editor makes editing easy
- It has more free images
- It provides more support options
Nr 3: Mailchimp
Mailchimp is a decent choice if you’re getting started in email marketing. This is especially true when you don’t want to budget. Its design is more user-friendly and it offers more integration. Below are the reasons why you should choose Mailchimp.
- It has a functional free plan to get you started
- Its autoresponder options are more extensive
- Enables send time optimization
- You can easily use different languages for confirmation pages
- It has a wide range of integrations with third-party applications
- It offers the best RSS feature for email
How to work with email marketing?
Email marketing is the systematic promotion of company products using emails that are sent only with the permission of subscribers. An email marketer collects a subscriber base, prepares and sends newsletters and monitors their effectiveness. Email marketing is a universal channel.
How much does email marketing cost?
The average email marketing budget ranges from $9/mo to $1000. The amount depends on the platform and mailing list size.
When should you use e-mail marketing?
To put it very simply, email marketing is more suitable for increasing the level of repeat sales. As a rule, those who have registered on the site, have already bought something, or have worked with a person on some project get into the contact database.
What type of email marketing is considered unethical?
E-mail distribution should be distinguished from spam, in which advertising messages are sent to addresses that did not consent to receive letters. Such actions are usually unethical and illegal.
How to analyze email newsletters?
Open rate, or Open Rate; click-through rate, or CTR; percentage of unsubscribes; subscriber lifetime, or CLT; deliverability; error rate; percentage of complaints; browsers and devices of subscribers.
What is a good open rate?
Percentage of open emails from delivered emails. The higher the Open Rate, the more subscribers will get acquainted with your offer. This indicator is often related to the subject line of the letter and the level of trust in your company. An Open Rate of 20% is a good indicator.
How often should you send mails?
Most experts in the email marketing world advise following the golden rule of sending sales emails: “No more than once a week, but no less than once a month.”